Issa, O. . and Toheeb Kunle, P. . (2024) “PSYCHOGRAPHIC PROFILING AND INCREASED SALES EFFICIENCY: A STUDY OF SELECTED SMEs IN ILORIN METROPOLIS”, GOMBE JOURNAL OF ADMINISTRATION AND MANAGEMENT (GJAM), 6(3), pp. 20-25. doi: 10.56892/gjam.v6i3.1037.