PUSH-PULL MOTIVATION AND ENTREPRENEURIAL INTENTION AMONG UNDERGRADUATE STUDENTS OF PRINCE ABUBAKAR AUDU UNIVERSITY, ANYIGBA, THE MODERATING ROLE OF PERSONAL CHARACTERISTICS

Abstract

Push-pull motivations represent two distinctive forces propelling individuals towards entrepreneurial pursuits. This study investigates push-pull motivation factors and entrepreneurial intention among undergraduate students of Prince Abubakar Audu University, Anyigba: The Moderating Role of Personal Characteristics. The specific objectives was to; investigate the impact of push motivation factors on entrepreneurial intention among undergraduate students; examine the impact of pull motivation factors and entrepreneurial intention among undergraduate students and to examine the moderating role of personal characteristics of push and pull motivations on the entrepreneurial intention among undergraduate students. The target population consisted of 16,750 undergraduate students. The sample size is 390. The nature of data used in the study was primary data. Data obtained from the primary source was used through questionnaire to acquire information from the respondents. The study used descriptive and multiple regression analysis to test the hypotheses. The findings revealed that; combination of motivational factors; pull and pull and personal characteristics, influence entrepreneurial intention among undergraduate students. In conclusion the dynamics of push and pull factors are what extensively influence the entrepreneurial intention among undergraduate students. The push factors, such as dissatisfaction with traditional employment opportunities or personal traits like risk-taking propensity, drive people towards entrepreneurship. On the other hand, pull factors include perceived opportunities in the market or role models that attract aspiring entrepreneurs towards venturing. The study recommended that, institutions should consider designing educational programs that meet both push and pull motivations by including the practical aspects of entrepreneurship and by creating a non-threatening environment in which the students can explore their entrepreneurial ideas.